BEIJING — A new social media craze is sweeping China, giving show-offs in the world’s most populous nation the chance to be upfront about their assets. The first underboob pen challenge post under the hashtag in Chinese of #carrypenunderbreast hit social media earlier this month, according to the Daily Mail, citing Hunaqiu.com, an affiliate site of state newspaper People’s Daily. The craze challenges participants to show to “prove they’re a real woman”. And what better way to do that than to demonstrate you can hold a pen under your boob, right? Thousands of women have taken the challenge, with the topic racking up nearly 1.5 million views as Internet users strive to keep abreast of Chinese trends. The craze follows on the back — or should that be front? — of several similar Internet memes to bounce around China, including the coins on the collarbone challenge, the belly button test, and the behind the back boob grab challenge. Like so many pervy crazes, this latest one is reported to have begun in Japan, before spreading to China like spilt milk over a kitchen floor. But using pens hasn’t been enough for some of those taking the challenge. Instead, they’ve taken their buxomness to another level by doubling up with a pen under each boob. Or by holding objects including makeup brushes, bottles of body lotion, chopsticks and red roses.
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