The 38E's band is a lot longer than the 32G bra. The 38E bra has wider cups but they are both about the same depth.
Comparing a Freya Fancies Longline Bra (1014) with Panache Envy Balconnet Bra (7285) in 32G
Panache Envy Full Cup Bra in Chestnut - Busted Bra Shop
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Panache Envy Full Cup Bra in Lilac FINAL SALE (50% Off) - Busted Bra Shop
Comparing a 32GG Panache Envy Balconnet Bra (7285) with a 32H Bravissimo Millie Bra (LN566)
Panache Envy 7285 Black Balconette Bra
Panache Women's Envy Stretch Lace Balconette Bra, Poppy Red, 28FF at Women's Clothing store
Panache Women's Envy Stretch Lace Balconette Bra, Poppy Red, 28FF at Women's Clothing store
Panache Envy Full Cup Bra in Ice Blue - Busted Bra Shop