How Hedi Slimane went from disappointment to success story in China: he earned Dior Homme and Saint Laurent millions, so can he do the same for Celine?

Chinese consumers were disappointed with his debut show for the brand, but now his creations are a hit among Chinese Gen Zers – so how did he do it, and what can we expect from him in future?
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Celine’s newly-appointed creative director, Hedi Slimane, caused an online uproar in China with his debut show — but not in a great way.

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