Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain it? It alludes to a possible contractual end to using the Pioneer name or the desire for a fresh identity unassociated with Pioneer's financial struggles.
The Pioneer DJ CDJ-3000 — all dressed up and nowhere to go – DJWORX
Why The Pioneer DJ TOUR-1 Matters To Festival DJs + Sound Techs - DJ TechTools
Pioneer DJ Owners Announces AlphaTheta Brand of Products - EDMTunes
DJ TechTools
How to Choose the Best DJ Controller or Interface - The Hub
Pioneer DJ's parent company AlphaTheta Corporation acquires Serato, pioneer
AlphaTheta Corporation
Crate Connect The Hype Is Real® - News
Building a standalone DDJ-400 with a Raspberry Pi and Mixxx - DJ TechTools
Pioneer Shows Prototypes of CDJ-Tour1 + DJM-Tour1 With Built-In Rekordbox DJ - DJ TechTools
AlphaTheta Unveils World's First Wireless DJ Controller After
Numark Mixstream Pro Go Review - We Are Crossfader
AlphaTheta, owner of Pioneer DJ, acquires Serato