Under Essity, Knix has the potential to become a global brand

After selling a majority stake in women’s underwear company Knix to global health and hygiene leader Essity, Joanna Griffiths, founder and CEO, still owns a 20% stake in the company and remains president, leading the brand under her new partnership with the Swedish giant. Initially discredited by potential investors, the executive even heard that her …
After selling a majority stake in women's underwear company Knix to global health and hygiene leader Essity, Joanna Griffiths, founder and CEO, still owns a 20% stake in the company and remains presid

Knix Brand Acquired by Essity for Largest Exit by Canadian Female Founder

Knix Brand Acquired by Essity for Largest Exit by Canadian Female Founder

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Knix Brand Acquired by Essity for Largest Exit by Canadian Female Founder

Under Essity, Knix has the potential to become a global brand

Knix Founder Joanna Griffiths Sells Majority Stake in $410-Million Deal

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Knix surpasses 2 million customers and finalizes their acquisition by Essity, making history for a female founded DTC brand