Landing pages do not only attract users, but interest them and evoke actions. Using the AIDA approach in your design allows you to gain more conversions.
What is the AIDA Model? Examples and Templates
Website design using AIDA formula. SocialTech — UX Case Study, by Serhiy Maley
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Case Study: Designing a landing page using the AIDA framework for an offline event., by Shivani
How to Design an Effective Landing Page, by Distillery Tech
Understanding the AIDA Approach in Landing Page Design
3 Cases When You Need a Dedicated Google AdWords Landing Page
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AIDA formula - Definition + All stages explained - Seobility Wiki