From equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the spotlight now more than ever. While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.
WOMEN'S SPORTS VIEWERSHIP ON THE RISE - – The Power of Total Video
Global Interest in Women's Sports is on the Rise - Nielsen Sports
Women's Sports Are an Economic Force - Ms. Magazine
The Rise Fall and Rise of Women's Sport
Evolving the measurement of sports events
Women's Sports See Rise In Popularity and Investment
Why brands need to play catch up when it comes to opportunities in women's sport, Analysis
Women's Sports Network jumps on shifting attitudes with dedication to women's sports
Global interest level in men's and women's sports worldwide, by sport 2021
Why brands need to play catch up when it comes to opportunities in women's sport, Analysis
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Unbundling sponsorship of women's sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report
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