You know how it goes - in H&M you might be a size 14 but in Primark it’s an 18 (or vice versa). So why are women’s clothes sizes so inconsistent? It’s not just in the UK, the US have the same problem as us and much of it can be attributed to vanity sizing.

Clothing sizes in Australia

Why are women's clothing sizes so wildly inconsistent? - Quora

Sizing women's clothing today - Carol Cassara

The Big FAIL Of The Fashion Industry - Vanity Sizing – Outlandish

Solving Fashion's Ill-Fitting Size Problem

We Checked And Women's Clothes Sizes At H&M, Zara And Topshop

Why women's clothing sizes don't make sense - Vox

Plus sizes, vanity sizing and inconsistency in womens clothing sizes

Fashion Transformation with 3D Technology Blog

Latest News from GFW Clothing – Page 3 – GFW Clothing

Does Vanity Sizing Make Us Vain? - Marsha in the Middle

Women's Size Chart: Conversion, Fitting, Sizes

Latest News from GFW Clothing – Tagged Opinion – Page 3 – GFW Clothing