When it comes to how they shop, Gen Z and Gen Alpha are hard to predict. Vogue Business unpacks the latest research into what’s driving younger consumers in 2023, and where the opportunities lie for luxury brands.

Influencer Demographics and Marketing Insights for Brands

DeNora Getachew on LinkedIn: Unlocking Gen Z's luxury spending power in 2023

Unlocking Gen Z's luxury spending power in 2023

2023 Gen Z Trends, Facts & Statistics & Media Consumption

Why Gen Z holds the key to the drinks industry's next chapter

Gen Z Is Coming: How Luxury Brands Can Survive and Thrive With the Next Generation - Acquisition International

Lucía Peral Vadillo on LinkedIn: #unlockinglongchamp

Marketing to Gen Z: Characteristics, Demographics, & Stats for Advertisers

Walker Post on LinkedIn: Unlocking Gen Z's luxury spending power in 2023

Vogue Business on LinkedIn: Unlocking Gen Z's luxury spending power in 2023