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KIM Kardashian has apologised and vowed to rename her latest venture - a shapewear brand named Kimono - after it sparked major cultural appropriation backlash. The 38-year-old last week announced the new launch, but soon after she tweeted the announcement, criticism about the chosen name poured in.
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Here's How Kim Kardashian Handled The Kimono Backlash Behind The
![](https://www.thesun.co.uk/wp-content/uploads/2019/06/NINTCHDBPICT000500537545.jpg)
Kim Kardashian apologises and vows to rename 'Kimono' range after cultural appropriation backlash
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Kim Kardashian apologises and vows to rename 'Kimono' range after
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Kim Kardashian apologises and promises to rename 'Kimono' range
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Kim Kardashian Kimono brand renamed as mogul apologises
![](https://www.thesun.co.uk/wp-content/uploads/2019/07/NINTCHDBPICT000502181528.jpg?strip=all&w=607)
Kim Kardashian apologises and vows to rename 'Kimono' range after
![](https://img.buzzfeed.com/buzzfeed-static/static/2019-07/1/14/enhanced/7dcb3d778103/original-7286-1561991895-2.jpg?crop=1244:622;0,103%26downsize=1250:*)
Kim Kardashian Changes Kimono Shapewear Name After Backlash
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Kim Kardashian Changes Kimono Shapewear Name to Skims
![](https://www.thesun.co.uk/wp-content/uploads/2019/06/unnamed-file-4.png)
Kim Kardashian apologises and vows to rename 'Kimono' range after cultural appropriation backlash
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Kim Kardashian is renaming her 'Kimono' company after causing uproar