Times Square on X: Revelers create a sea of purple & yellow as they don their @PlanetFitness hats with pride. #BallDrop / X
Times Square Ball on X: The perfect NYE accessory doesn't exi- @ PlanetFitness I'm in love with my new hat for the big night πͺ©π© #NewYearsEve #TimesSquare #BallDrop / X
Albert Breer on X: My son saw the Planet Fitness hats on TV and immediately said, βThat's pretty stupid.β That's my boy. Happy 2024, everyone. / X