Gen Z's attention on social media is divided among platforms and

Generational Marketing: How to Engage All Age Groups on Social

Harnessing Gen Z's Attention Span for Successful Social Media

Gen Z vs Millennials: What Marketers Need to Know on Social Media

Gen Z and millennials: preferred social media platform for news

Is Gen Z The Most Disconnected Generation in the Workplace?

18 Gen Z Characteristics & Stats for Marketers

40% of Gen Z Consumers Prefer Short Video Ads on Social Media

Gen Z has a 1-second attention span

Analyst Debra Aho Williamson