After Target stopped dividing its toy aisles by gender, Disney followed suit, announcing that it would no longer label costumes (including princess dresses) for girls or for boys. I hope this practice makes parents more comfortable buying non-gender-conforming items for their children. But my 5-year-old son didn’t care about labels or marketing when I bought him an Elsa dress last year. As is mandatory for children in the post-2013 world, Noah loves Frozen.
After Target stopped dividing its toy aisles by gender, Disney followed suit, announcing that it would no longer label costumes (including princess dresses) for girls or for boys. I hope this practice makes parents more comfortable buying non-gender-conforming items for their children. But my 5-year-old son didn’t care about labels or marketing when I bought him an Elsa dress last year. As is mandatory for children in the post-2013 world, Noah loves Frozen.
After Target stopped dividing its toy aisles by gender, Disney followed suit, announcing that it would no longer label costumes (including princess dresses)
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