When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.
Start - Tharawat Magazine
The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand
PDF) THE TAO OF LULULEMON
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Start - Tharawat Magazine
The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand
How The Lululemon Brand Became Iconic In Athletic Wear - Kimp
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Final lululemon project
