JCPenney unveils new concept Penney's, its store of the future - Inside Retail Asia

American department store JCPenney has reimagined the idea of shopping in its brand-new store in Hurst, Texas, unveiling a new concept called Penney’s.

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JCPenney unveils new concept Penney's, its store of the future - Inside Retail Asia

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JCPenney is spending $1 billion on store and online upgrades in latest bid to revive its business