The Q1 2024 earnings call revealed that lululemon is paying Peloton millions of dollars to gain Mirror owners access to Peloton classes.
Peloton or the gym? Why decide?—What this means for fitness companies
Lululemon strikes deal with Peloton that will see yoga wear company stop making the Mirror
Review: I Used the Mirror Home Gym for a Year. Here's Why I Liked It.
Lululemon signs Peloton content deal and shuts down Mirror connected fitness service - SportsPro
Peloton and Lululemon finally unlock a multi-million dollar opportunity - TheStreet
Issue #21: For the Love of Home Workouts
Lululemon Throws in the Towel on Mirror Fitness Device, Partners With Peloton
Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency
Would a Peloton acquisition make sense for or Nike? - RetailWire