Imagine a color that embraces your inner boldness and fearlessness. That is what Pantone’s 2023 Color of the Year Viva Magenta (PANTONE 18-1750) embodies. According to Leatrice Eiseman, executive director of the Pantone Color Institute, this striking blend of red and pink, sprinkled with blue and purple undertones, is a testament to the spirit of a digital world emerging from the cocoon of the COVID-19 pandemic.
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