The 'internet's favorite underwear' brand, Parade, is sold

The manufacturer and licensee of Fruit of the Loom buys the DTC intimates retailer.

Inclusive underwear brand Parade and Urban Outfitters team up for new collection

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Parade Underwear UK

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Underwear Startup Parade Bought by Fruit of the Loom Dealer Ariela & Associates - Bloomberg

How Parade Underwear Took Over Instagram - The New York Times

How Parade Underwear Took Over Instagram - The New York Times

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Parade Women's Re:play Thong : Target