When living creatures produce and emit light it’s called bioluminescence. The main reason fireflies glow is to find a mate, though they can also light up under other situations as a warning to others.
How fireflies glow – and what signals they're sending - Wausau Pilot & Review
How Do Fireflies Glow? Mystery Solved After 60 Years
Unusual Labmates: Lighting up the lab
Firefly bioluminescence is a glowing invitation to mate
Unusual Labmates: Lighting up the lab
Tis the Season to Glow
How Do Fireflies Glow?
Unusual Labmates: Lighting up the lab
Unusual Labmates: Lighting up the lab
What makes fireflies glow?
Frontiers Behavioral responses of bioluminescent fireflies to artificial light at night
Blue Sky Science
How a firefly's tail makes light
Frontiers Behavioral responses of bioluminescent fireflies to artificial light at night
Unusual Labmates: Lighting up the lab