Lively's success in combining lingerie with activewear comes as companies such as Victoria's Secret, once seen as market leaders, have begun to fall in popularity.
Lively's success in combining lingerie with activewear comes as companies such as Victoria's Secret, once seen as market leaders, have begun to fall in popularity.
The return of a divisive lingerie brand
Victoria's Secret: Rise, Fall, Comeback of Lingerie Giant
How Victoria's Secret Came To Dominate The Lingerie Market
Victoria's Secret bringing sexy back after 'woke' sales drop; more: Buzz
Blondes don't sell bras! Lingerie label reveals brunettes and plus-sized models are the secret to successful sales
Victoria's Secret Downward Spiral, Explained
Lingerie Company Remakes Victoria's Secret Ad With A More Realistic Range Of Body Types
The Race to Replace Victoria's Secret
Victoria's Secret forced to remove new Go East collection from sale after 'racist' Sexy Little Geisha outfit sparks backlash