Jockey's new ads feature famous American heroes-- in their underwear

Jockey, in an outrageous new ad campaign, is featuring famous American heroes in their briefs.

Did your hero wear Jockey briefs?

Jim Palmer would like to remind you about these athletes in their underwear

Jockey Ads Show Brand Legacy

Spider-Man's secret — he's Naked underneath

Men in pants - in the name of history - Wales Online

Jim Palmer Jockey Underwear Ads 1980-87 O21 Choice of 32 Hall of Fame Baltimore

Jim Palmer - Jockey Underwear Commercial

Jockey speaks to the power of being ready in new All Blacks sponsorship campaign via Emotive – Campaign Brief

Jim Palmer's underwear ads from the '80s make us want to pitch a perfect game - Queerty