The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.
What's Keeping Asia-Pacific Shoppers from Buying Sustainable Goods?
Zara marketing plan
How extreme agility put Zara ahead in fast fashion
Asian Garment Makers Call for More Help from Brands to Adapt as Europe Calls Time on Fast Fashion
Fast fashion brands wearing it well with consumers
Zara Lightowler - Management Consultant
Asia-Pacific consumers see Zara as a luxury brand, Marketing
Will revamped Zara give affordable luxury a run for its money?
Asia-Pacific Consumers Willing to Pay Premium For Sustainable Products: Report
Search Relevant AirAsia in Marketing News by David Blecken
Fast fashion offers 'affordable luxury', Industries
