• Monday,September 30,2024
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In-depth: can Peloton capitalise on its community to create a new activewear giant?

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An aspirational brand selling products in the £1,000s diversifies into affordable sub-categories; this sounds like the classic financial model for luxury fashion or jewellery brands, but what about in fitness?

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Official book publication date is May 24 2022. Sweating Together: How Peloton Built a Billion Dollar Venture and Created Community in a Digital World

Sweating Together: How Peloton Built a Billion Dollar Venture and Created Community in a Digital World

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How Did Peloton Raise $1.9 Billion When They're Offering Running Machines in 2023?, by AL Anany