After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose.
Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast
insigne Design
🍜 on X: I hate this soooo much because I exclusively write in cursive and still use it for branding purposes. I'm not a fan of all this blocky typography, I'm sorry😭 /
Eddie Bauer unveils new logo and brand, Mike Hofman posted on the topic
Gen Z Never Learned to Read Cursive - The Atlantic
Marketing 2.0: Branding
Cursive
Marketing 2.0: Branding
Marketing 2.0: Branding
Marketing 2.0: Branding
After 59 years, Eddie Bauer is changing their logo because “kids don't even learn cursive in school anymore” The new simplified
Tess Bauer Facebook, Instagram & Twitter on PeekYou
Welcome To the Great Un-Cursiving of Logos Dieline - Design, Branding & Packaging Inspiration
Gen Z never learned cursive. The effects of this are more widespread than you think
