Consumers are purchasing less expensive alternatives, earnings report says.
The maker of Cheerios, Lucky Charms, Wheaties and more say sales are down this quarter due to “stronger than anticipated value-seeking behaviors.”
General Mills' Sales Fall Short of Forecasts Despite Higher Prices
Kimeko M. on X: General Mills cereal sales drop as demand for pricey brand names diminishes. Is it stronger-than-anticipated value-seeking behaviors or are people looking for reasonable prices for cereal in an era where the cost of living is astronomical
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General Mills cereal sales drop as demand for pricey brand names
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Bloomberg Opinion on X: For the two biggest U.S. cereal makers