The National Farmers Union has asked Trading Standards to investigate Tesco over brands named after fictional farms, on the grounds that consumers believe they are exclusively UK-sourced. An adverse ruling would hurt its ability to compete with Aldi's private label brands.
The best way to understand Tesco and the state of its business is to ignore the analysts and just watch what it does with its private labels. I say that because…
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Tesco Claims Its 'relentless Focus' On Value Is Paying Off, 53% OFF
Morrisons reignites row over 'misleading' farm brands with ban
PDF) An Open Source, Controversies-based Macromarketing Chapter: An Initial Step toward a Free Online Macromarketing Course?
Mark Ritson on LinkedIn: Ritson on Ad Effectiveness - System1 Group
Artists can revolutionise brands
Practice and Principles of marketing tenth edition 9781526849533, 1526849534, 9781526849540
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Artists can revolutionise brands
Marketing Ethics & Society [1 ed.] 9781446296615, 9781446296622
