Earlier this year, American Eagle Outfitters took a gamble that turned the heads of not only customers, but other marketers as well. Like many brands pursuing the fickle tastes of Gen Z shoppers, the mall-based apparel retailer had convened focus groups full of teens, eager to hear what they did and didn’t like. And likeRead More
Wunderman Archives, 1946-2010 and undated - Duke University
How American Eagle Dodged the Teen Retailer Trap
Glossy: American Eagle launches 'OMJeans,' its biggest post
American Eagle Debuts Spring '22 Members Always Campaign, Emphasizing Community Through Boundless Experiences For Everyone - AEO-Inc
American Eagle Focuses on Denim in Back-to-School Campaign
Interactive Advertising Bureau
American Eagle Launches Back To School '20 Campaign Shot Entirely
How American Eagle Dodged the Teen Retailer Trap
Latino Leaders July - August by Latino Leaders - Issuu
I Was Dr. Ads: My 45 Years in the Boston Media Trenches (I)
This School Year, American Eagle Aims To Dominate Denim 08/01/2023
American Eagle Outfitters Wants to Be a $6 Billion Business
American Eagle Surrendered Creative Control for Its Latest Marketing Effort to Gen Z