Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.
Global popularity of football on the rise
Women's sports revenue and monetization
The gender gap in reading
female Archives - Global Sport Matters
Breaking the bias against women's sport: the impact of equal opportunity for athletes, fans and sponsors
Soccer Is the World's Most Popular Sport and Still Growing - Bloomberg
WOMEN OF TROY: A Kickass basketball documentary and we should talk about it. – Chelsea Vern – Vern Media
The World is Paying Close Attention To Women's Sports, and Brand Sponsors Should Be Too
Air Jordan Market Analysis
Why don't more men watch women's sports? - Quora
PDF) Re-Affirming the Value of the Sports Exception to Title IX's General Non-Discrimination Rule
Federer wants ATP and WTA to merge into one governing body, Page 4
