Favorability for Victoria’s Secret is up, but sales aren’t, and the body-positive ad campaigns of competitors may not be the only reason. Price, shopping habits, and Millennials could play a role.

Victoria's Not-So-Secret Struggle: Sales Fall. Again. 12/01/2023

Despite a Drop in Sales Growth, Women Still Love Victoria's Secret - CivicScience

Victoria's Secret Returns To 'Sexy' Image Amid Sales Decline - Zenger News

Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

Victoria's Secret Invests $7 Million in Female-founded Businesses

It's not been enough to carry the day': Why the Victoria's Secret rebrand is over

Victoria's Secret Shares Fell 29.7%, Despite Posting Better-Than-Expected Profit

Victoria's Secret's 'sexy for all' strategy boosts sales and shares

Victoria's Secret Needs an Angel Investor But May Be Hard to Sell - Bloomberg