Coty teamed up with international superstar Kylie Jenner, acquiring Kylie Cosmetics and Kylie Skin. Tribe Dynamics analyzed both brands’ Earned Media Value performances to better understand this blockbuster partnership.
The Metaphysics of Kylie Cosmetics Being Sold to Coty - The New
Coty expands Kylie Skin into Europe via Douglas
Bad news for Kylie Jenner and her beauty business
Behind Kylie Jenner's success in a saturated cosmetics industry
Coty's digital transformation EVP Chris Chesebro on DTC
Keeping Up With Coty: Kylie Cosmetics, Kylie Skin Acquired by Coty
City snapshot: Coty takes $600m stake in Kylie Jenner's cosmetics
Kylie Jenner sells major share in cosmetics company for $600m
Coty bought kylie cosmetics using Britney's money? : r/KUWTKsnark
