Did you know that 85.1% of women can’t find the right bra size and have gone their entire life wearing the wrong one? Or how about the 30% of women who don’t feel like their bra offers them sufficient support? Before the panic sets in, let’s get to the bottom of it! At Liza Clifford, we know that no two women are the same, which is why we have an ongoing survey inclusive of diverse ages and sizes. We do this not just to investigate the number of women who wear an ill-fitting bra in South Africa but to listen to them and find out how we can better address their common, and often recurring pain points. According to the results of 311 women, 44.7 % have never used a fitting service to find their actual bra size. This is
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