Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.
Let the Real Stretch Marks Rip - The New York Times
Calaméo - THE BEST OF INTIMA - February 2013
Let the Real Stretch Marks Rip - The New York Times
Parade Underwear & Bralettes
Ariela & Associates acquires inclusive underwear brand Parade
Parade CEO Cami Téllez on Victoria's Secret, Underwear, and
Parade acquisition will revamp intimates firm Ariela & Associates
What the rise of real over aspirational marketing means for lingerie retail - Inside Retail Asia
Research Briefing: Intimates brand Parade agrees to purchase, as more DTC brands see wholesale as stable growth channel
Business Insider posts Cami Téllez story to snark subreddit - The Washington Post
It's not been enough to carry the day': Why the Victoria's Secret rebrand is over
New Underwear Brand Parade Wants to Make a Cultural Impact With Creative Basics - Fashionista
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