Squishmallows' combination of exclusivity, nostalgia, and shared experiences of collectors has contributed to its wide-reaching success among adults.
Adults are driving sales of Squishmallows, the hottest toy on the
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Squishmallows go from TikTok sensation to top Christmas toy, Retail industry
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Squishmallows
SHOP: Squishmallows are the hottest toys of the season so far
SHOP: Squishmallows are the hottest toys of the season so far
