To her surprise, according to friends, she ended up earning her own Vanderbilt fortune, making $10 million from the jeans in 1980 alone. Later that decade, she left her denim empire and sold the rights to the "Gloria Vanderbilt" name.
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Gloria Vanderbilt dies: Heiress, jeans queen was 95 – The Denver Post
Gloria Vanderbilt Best Photos - Gloria Vanderbilt Passes Away at
Heiress Gloria Vanderbilt dies at age 95
Gloria Vanderbilt, heiress, jeans queen, dies at 95