Sports Team Branding and How to Do It Right - ThemeBoy
PDF) Managing Athletic Department Touch Points: A Case Study of One Institution Using Importance-Performance Analysis
IJERPH, Free Full-Text
Sports League Business Reference Architecture
Planning and Development - Town of Morinville
PDF) Exploring common and unique season ticket holder brand associations across professional sport teams
Perceived Brand Equity Dimensions of the ZUSA Games.
What Is A Brand Pyramid And Why It Matters In Business - FourWeekMBA
PDF) Proposing the Sports Team Brand Hierarchy Conceptual
The Sponsor-Based Brand Equity Conceptual Framework
Brand architecture amongst professional sports clubs.
Safety, Free Full-Text
PDF] The Perceived Brand Equity of the 2013 Zimbabwe Universities Sports Association Games