Alex Weller, Director of Marketing at Patagonia, shares the brand’s story from its humble beginnings to the billion-dollar industry-leading brand at Brand The Change Live.
Patagonia Has a New Mission to “Save Our Home Planet”—One of Its
Patagonia founder Yvon Chouinard gives away company - The
Patagonia, Inc. - Wikipedia
Yes, Those “Vote the Assholes Out” Patagonia Tags Are Real
Patagonia's purpose and the power of brand activism - SportsPro
Patagonia: A Brand That Goes Beyond Fashion – NorthernGrip
The Patagonia Brand Story - Brand The Change
Brand Storytelling [Including Examples]
The Patagonia Brand Story - Brand The Change
Patagonia Founder Donates Company to Charity
Patagonia - The Story behind the Brand - BRAND MINDS
Patagonia In The Making: My Founder's Story - Branding Strategy
Patagonia's Founder Isn't Selling the Company—He's Donating It
Patagonia, BASIC/DEPT®
What to Know About Patagonia's Brand Logo: Origins, Meaning and More
