We’ve all heard about being the “Face of the Franchise” from any of the major sports, but for more than a couple of decades, athletes have become the public faces for brands. With the likes of Nike, Adidas, and Under Armour, there’s a constant arms race for superiority. While the contracts have grown larger than an athlete’s team contract, there’s no denying the exposure someone with hundreds of millions of followers has on a company. More recently, certain soccer stars in Europe have even had their apparel partner help with a major transfer. Lewis Hamilton | Puma 32.9M Total Social Followers 6.1M Twitter Followers 5.3M Facebook Followers 21.5M Instagram Followers Hamilton has been a part of the Puma family since 2013 and became the face of the brand as an ambassador for performance in 2017. Lewis became the face of the brand through activations on social media, at live events, television, and outdoor campaigns. Usain Bolt | Puma 36M Total Social Followers 4.9M Twitter Followers 21.2M Facebook Followers 9.9M Instagram Followers Before becoming the face of the 2012 Olympic Games in London, Bolt signed the largest deal at the time in Puma history. The sprinter has reported been paid $4 million as a Puma ambassador since retiring from competition. […]
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