Comparisons aren’t the same thing as motivation. In fact, comparing athletes to one another distracts from the unique qualities that make an individual perfectly suited for greatness. But what happens when you can’t escape these expectations? What if you’re born into an athletic legacy but want to pave your own path? Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to focus on their own game and block out the toxic comparisons they’re faced with each day. No athlete is more familiar with this pressure than Gold Medalist Jordan Thompson.
The Gold Medalist No One Saw Coming
Under Armour en LinkedIn: THE GOLD MEDALIST NO ONE SAW COMING
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UA Welcomes The Next Generation Of Athletes No One Saw Coming To Baltimore Headquarters
