It can be difficult shopping for a first bra, it is an important milestone for any girl, but it can be hard to know when the time is right. Some girls are desperate to wear one whilst others may put it off for as long as possible. Understandably it can also feel daunting and scary for some parents when buying a bra for their little girl, especially if she is under ten. Some parents have concerns about the potential buying of overly sexy underwear for their pre-teens. We are also aware of this so stock only completely appropriate yet pretty and comfortable underwear. Whatever the situation, it is so important to handle it sensitively – as a first experience, we want it to be remembered as only positive. The average age for most girls to start wearing a bra is
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