Influencer marketing is a type of social media marketing. It is a rapidly growing industry, having grown from $1.7 billion in 2016 to $13.8 billion in 2021.
Endorsing or promoting a brand or a business using celebrities or well-known
public figures is a well-established practice for decades. Recently, brands have
shifted and turned their focus to influencer marketing. The captive audience
those influencers enjoy has not gone unnoticed by savvy businesses.
At a fundamental level, influencer marketing is a type of social media marketing
that uses endorsements and product mentions from individuals who have a
dedicated following. These individuals are
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