Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL

Popular online retailer Shein recently overtook , Zara, and H&M as the leading US shopping app. But what kind of consumption does this fast fashion brand, with its influencer-driven marketing and lack of ethical transparency, promote?

Shein's marketing strategy: behind the scenes of its global success

SCIENCE BEHIND THE NEWS: Don't let the Shein-Influencers fiasco distract you from the real damage fast-fashion brands are doing to the planet. – Scientific Inquirer

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Knowledge gaps perpetuate pay gaps among influencers. - Vox

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Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL

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Sage Business Cases - Shein: The (not so?) Shining Growth of Ultra-Fast Fashion

Shein's Rise Was Nearly Overnight. The Backlash Came Just as Fast. - WSJ

Influencers face backlash after gushing over working conditions at Shein factory : NPR

Influencer Marketing for E-commerce-11 Hacks to Succeed in 2024 - Social Sensei

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