Spanx Now Serving Up Its Shapewear with Side of Feminist Realness

In an effort to keep up with the current “athleisure” trend, compression garment brand Spanx is taking a new approach to its marketing strategy: Feminine empowerment! In addition to debuting a new line of less restricting bodysuits and pants, the New York Times reports that the body-sculpting brand will slip a ‘message card” into each package, featuring some inspirational, feminist wisdom. One such card reads, “Don’t take yourself or the ‘rules’ too seriously.” And on the back of the new Spanx packaging, “Re-shape the way you get dressed, so you can shape the world!” (You can’t make this stuff up, kids.) The changes are meant to reflect Spanx’s new, updated goal of “smoothing the body’s bumps and curves [rather than] sculpting or shrinking waistlines or thighs.” (Currently, Spanx’s e-commerce site tells a slightly different story.
In an effort to keep up with the current “athleisure” trend, compression garment brand Spanx is taking a new approach to its marketing strategy: Feminine empowerment! In addition to debuting a new line of less restricting bodysuits and pants, the New York Times reports that the body-sculpting brand will slip a ‘message card” into each package, featuring some inspirational, feminist wisdom. One such card reads, “Don’t take yourself or the ‘rules’ too seriously.” And on the back of the new Spanx packaging, “Re-shape the way you get dressed, so you can shape the world!” (You can’t make this stuff up, kids.) The changes are meant to reflect Spanx’s new, updated goal of “smoothing the body’s bumps and curves [rather than] sculpting or shrinking waistlines or thighs.” (Currently, Spanx’s e-commerce site tells a slightly different story.
In an effort to keep up with the current “athleisure” trend, compression garment brand Spanx is taking a new approach to its marketing strategy: Feminine

Spanx Now Serving Up Its Shapewear with Side of Feminist Realness

Shapewear Would Like to Be Loved by You. No Pressure Though - The

The Best Shapewear for Women 2023 For Every Styling Need

This Is How Differently Priced Spanx Can Actually Make Your Body Look

Contour dresses- do you guys wear shapewear/know how to hide tummy

Contour dresses- do you guys wear shapewear/know how to hide tummy

Shapewear Would Like to Be Loved by You. No Pressure Though - The

Skims vs. Spanx review: Which shapewear is better? - Reviewed Canada

19 Best Shapewear Bodysuits, Briefs, and Underwear

NYC: Don't miss @spanx's first ever retail pop-up experience TODAY

Best Shapewear of 2024, Tested and Reviewed

Leonisa Firm Tummy Control Extra High Waisted Shapewear Panty for Women : : Clothing, Shoes & Accessories