Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.
Bye, Angels. Victoria's Secret rebrands with Megan Rapinoe - Los Angeles Times
Victoria Secret - ボディミスト
Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen
Epstein's Buddies At Victoria's Secret Are Pretending They Changed, by Linda Caroll, History of Women
Victoria's Secret has replaced its 'Angels' in a bid to rebrand itself
Watch What Happened to Victoria's Secret? - Bloomberg
Is Victoria's Secret DITCHING its feminist makeover? Lingerie brand is returning to its hypersexualized roots after scrapping catwalk 'Angels' for plus-sized and transgender models - amid reports sales have plunged 5%
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Victoria's Secret Gets a “Feminist” Makeover, and Straight Men Are Not Having It, by Katie Jgln, The Pink
Sports Illustrated Just Cast Valentina Sampaio As Their First Transgender Swimsuit Model
Victoria's Secret's 'feminist' rebrand is as flimsy as a polyester thong, Arwa Mahdawi
Victoria's Secret rebrands without its Angels - The Washington Post
No more angels: Victoria's Secret to attempt one of the biggest brand turnarounds in recent history
Victoria's secret - ポーチ
Victoria's secret - ポーチ
