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Sears Holdings has finished its long-running review of agencies for its Sears and Kmart brands, keeping Havas Worldwide and Publicis Groupe while cutting Interpublic agency FCB.
In a memo sent to agency staffers Thursday, FCB Chicago CEO Michael Fassnacht and Chief Creative Officer Todd Tilford said they had anticipated the change:
After Lengthy Review, Sears/Kmart Drops FCB, the Agency Behind 'Ship My Pants
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