STAR QUALITY: HOW JEFFREE STAR'S RISE TO FAME REFLECTS THE NEW WORLD OF SOCIAL MEDIA MAKEUP – London Runway

This week, Cara Balen explores how Jeffree Star Cosmetics exemplifies the way that the online beauty community has led to a new generation of influencer makeup brands. The beauty industry is now, more than ever, intertwined with the online world. Reviewers and lifestyle gurus on Instagram and play a huge role in the marketing…

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