S-shaped Response Model - Response Function

S-shape response function exhibits increasing returns to scale at low levels (threshold) and diminishing returns at high levels (saturation) of marketing effort

PPT - AD Budgeting PowerPoint Presentation, free download - ID:4871925

Learn Response Curves

uploads-ssl.webflow.com/5f93e4371d40a2292e8b576b/6

Sale Response Function - Definition & Meaning, Marketing Overview

Comparing the S-Shaped Response Curve and Concave-Downward Curve: Applications for Different Products and Budget Setting Approaches, PDF, Advertising

uploads-ssl.webflow.com/5f93e4371d40a2292e8b576b/6

The most important output of your Marketing Mix Model: response curves

A modular approach for modeling the cell cycle based on functional response curves

ADVERTISEMENT AND BRAND MANAGEMENT

Item characteristic curves and item information curves from item response models - brms - The Stan Forums

Sales Response Functions - Marketing mix Modelling (MMM)