Instagram Reels allows users to create 15-second multi-clip videos with audio, effects and new creative tools to share with anyone on the social media platform.
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Instagram launches Reels, its attempt to keep you off TikTok - The Verge
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Facebook's Instagram takes on TikTok with short-form video feature Reels - CNET
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Launching Shorts to Compete with TikTok and Reels - Mike Gingerich
