A leaked internal document from the fitness startup highlights the challenges of selling premium products to the middle class.
Facebook Ads and the COVID Crisis: Early Advice and Observations - Two-Brain Business
Peloton Deck Promises to Avoid 'Cheesy Ads' Behind PR Disaster
Peloton's Advertising Disaster – freckles and thoughts
Peloton Backlash Comes With Silver Lining: Pre-Holiday Publicity - Bloomberg
Opinion: Peloton's controversial television ad didn't have the negative effect everyone thinks - The Globe and Mail
Inside the rise and fall of Peloton: Staff describe pandemic darling's 'age of opulence
290. Peloton Battles Porn Bots Plus Our Interview With Mindy Scheier
Peloton punctured by critical reception to viral ad
Check out the brutal slide deck that a major Peloton investor published eviscerating CEO John Foley, right before he announced his resignation - Yahoo Sports
Peloton Ad Gets Social Media All Worked Up
The Exercise Bike's Long Journey - The Atlantic
Peloton's Bad Day Explained: Recall of Tread & Security Leak Discovered
Six Weeks To Fitness – Podcast – Podtail
How Cycling Can Save the World: Walker, Peter: 9780143111771: Books
Peloton Pitch Deck
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