According to Marketplace Pulse research, -owned private label brands are not nearly as successful as many paint them to be. has been successful in creating generic items at low prices, but only when using the brand name (i.e., Basics and Essentials). Otherwise, the hundreds of brands and tens of thousands of products launched are not resonating with customers.
Juozas Kaziukėnas - Marketplace Pulse
Aggregators - Marketplace Pulse
Understanding : Making the 21st-Century Gatekeeper Safe for Democracy - American Economic Liberties Project
Private Label Brands - Marketplace Pulse
JP BrandPlus
Partner Pulse Ep 17: 3 Metrics to scale your sales and marketing channels
Research - Marketplace Pulse
Are 's private labels falling short or just getting started? - RetailWire
Private labels in marketplaces - ScienceDirect
Private Brands in the US
