As Primark reports a surge in annual sales and profits, growth in non-food sales was the lowest since its records began.
It may seem too early for festive songs to endlessly play in stores, but there's a reason why some retailers are taking the risk.
Sky News is an unrivalled, world class breaking news service with a spirit of innovation and a fresh approach to news broadcasting. As the UK's first dedicated 24-hour news channel, Sky News has built a deserved reputation for being the first to break major news as well as offering insight and analysis on the latest stories. It is renowned for the speed of its coverage and flexibility of reporting news live across all its platforms - TV, mobile, online, social, connected TV and radio.
Christmas at Primark is all about celebrating that unique 'it's
The Somerset town begging Primark to open a new store there
Primark warning sends shivers through high street in festive run-up, Primark
Lush Liverpool opens Christmas floor with pink grotto and rocking horse - Liverpool Echo
I went to Poundland and bought an entire Christmas party outfit for less than £20 but I think I'll stick to Primark' - Rachael Davis - MyLondon
Primark is now stocking second-hand designer goods for a fraction
Tuesday 25 October by cityam - Issuu
Primark's 'timeless' £12 bag is almost identical to £261 designer
Zara Owner Inditex Says Store Sales Recovering as it Returns to Profit